Field of Greens - Executive Summary

Multipage Design, Page Layout, Typography, Photography, Color and Information Graphics

This multipage PDF, was designed and produced to educate and inform its readers about Field of Greens Inc, a Colorado business planning to capitalize on the farming and production of medical grade CBD oil for commercial and medical uses.

To combat the existing stigma and social context of hemp oil, marijuana plants and the prevailing visual culture of marijuana, I utilized imagery that is subtle, integrated into the content of each spread, provides supportive educational value and separates itself from the overbearing imagery available. A vibrant color palette compliments the photography and a rich and traditional type treatment, as well as traditional page layout designs connect with an educated and well informed audience. Modern visual elements in addition to information graphics elevate the information in this executive summary and engage the reader.

This work was produced while at Two 77.